SEO copywriting tips from Jill Whalen of High Rankings

I went to my first Search Engine Strategies back in the spring of 2002. And one of the SEO experts speaking at that search engine conference was Jill Whalen, the CEO of High Rankings.

Six-and-a-half-years ago, Jill spoke at a session entitled, “Writing for search engines.” And six-and-a-half-years later, I’m still quoting her SEO copywriting advice in the “Introduction to Search Engine Marketing” sessions at SES conferences because it was “built to last.”

As Jill says, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

And next month, Jill will be speaking at SES San Jose at the “Building a Search Friendly Site” session on Wednesday, Aug. 20, 2008, at 10:30 a.m. as well as the “Keywords & Content: Search Foundations” session later that day at 2:45 p.m.

I recently interviewed Jill and asked her to share some of her SEO copywriting tips. The video interview is below.

Copywriting: High Rankings Jill Whalen

Jill is a pioneer in search engine optimization. She founded High Rankings in 1995 and since then, it has grown to be one of the pre-eminent SEO companies in the United States, providing hundreds of clients in more than 40 industries with expert SEO consulting, website audit reports, SEO campaigns and in-house SEO training classes.

Jill is also the founder of the popular High Rankings Search Engine Optimization Forum, the author of The Nitty-gritty of Writing for the Search Engines, and the co-founder of the Search Engine Marketing Network for New England (SEMNE).

If SES San Jose is going to be your first search engine conference, then I strongly encourage you to attend both of the sessions where Jill will be speaking. Her advice is “built to last.”

Related reading

interview with SEMrush CEO
facebook is a local search engine. Are you treating it like one?
17 best extensions and plugins that experienced SEOs use
Gillette video search trends