Expedia Chooses Baynote Social Search to Improve Site Usability

Travel search site Expedia has announced the selection of Baynote to add Social Search to complement its search results. Baynote uses what other searchers find most helpful or most interesting to refine search results.

“Baynote’s Social Search technology is a great fit for Expedia because the collective input from our millions of monthly visitors constantly improves the relevance of the search results,” said Tom Taylor, director of strategy for Expedia.

Expedia says users will now be able to search for specific types of trips or hospitality vendors instead of simply browsing the site. The goal is to provide a better experience for the user. Adds Taylor, “The Baynote solution is able to deliver the most relevant results based on what other Expedia customers have previously found most useful for similar queries.”

Earlier today, SEW expert Mark Jackson posted about the connection between Usability and SEO. Looks like social site search could be another way to incorporate usability while aiding your SEO campaign.

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