SEW Experts: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy

Search Engine Watch Expert - Frank WatsonBidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble with it. In today’s SEM Crossfire column, “Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy,” Frank Watson explores whether or not bidding on competitors trademarks is a worthy strategy.

» Full story

Related reading

A photograph of a clownfish hiding behind an anemone in the darkness.
A screencap from Pokemon Go of a player walking past a Pokestop.
Simple Share Buttons