Billing itself as a “Super Search Engine,”IAC’s RushmoreDrive.com has announced a 2009 Range Rover Sport Sweepstakes.
RushmoreDrive.com, the new search engine for the Black community from Barry Diller’s IAC (InterActiveCorp) announced its Range Rover Sport Drive Away Sweepstakes at the Michael Baisden LIVE event held at the Nokia Theatre in New York City.
Surprisingly, there’s no mention of the Sweepstakes on the search engine’s home page or media pages.
RushmoreDrive.com hopes to change the way the Black community searches the World Wide Web for information, jobs and news. The job search feature is especially important given the current job market and economic uncertainty caused by the sub prime mortgage crisis, high gas prices, etc.
Michael Baisden encouraged members of the Black community to not only register at www.RushmoreDrive.com every day from now until the September 5, 2008 drawing for the Range Rover Sport, but he also reminded them that this first-of-its-kind search engine was built by Black people, for Black people.
RushmoreDrive.com employs a patent-pending technology that reputedly enables the search engine to identify sites with heavy online traffic from Black users and to elevate relevant information in the way in which it is listed.
The search engine is complemented by a job search and networking feature as well as a news section that presents several points of view on current events coming from mainstream and Black media sources and outlets. “Finally, Black people across the country have a search engine that is shaped by the interests and usage of the Black community,” said RushmoreDrive.com’s Johnny Taylor in a statement.