Local directories made 9% of their gross revenues online in 2007, while other local media such as newspapers and TV only made 5% online. Douglas Quenqua, over at ClickZ, has the full write up from the data released by Borrell Associates.
While search has threatened the industry, selling ads on the cheap has kept yellow pages companies competitive. And they aren’t resisting the digital change.
Gordon Borrell, CEO of Borrell Associates, said, “We don’t think yellow pages will disappear,” said Borrell. “Eighty to 85 percent of people still use them at least once a year. They’re eroding, but they won’t completely collapse. They will just transform.”
What do you think about the future of local directories? Read Quenqua’s full article over at ClickZ and then come on back and leave a comment.