AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.
First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL’s ad division. The division recently began integrating Tacoda’s behavioral targeting across its network.
Platform-A is also opening up its mobile ads to third parties. Third Screen Media, Platform-A’s mobile ad provider, will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional revenue streams.
Finally, TechCrunch is reporting that AOL has bought FriendFeed competitor, SocialThing, which is still in private beta. This seems to be another move by AOL to play in the social media space. Earlier this year, AOL bought social network Bebo for $850 million.
Related reading
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.
