SEW Experts: Avoiding Online Missteps with Generation Y and Millenniums

Search Engine Watch Expert - Erik QualmanOften, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we’re delivering. In today’s building brand equity column, “Avoiding Online Missteps with Generation Y and Millenniums,” Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn’t need to come in a fancy package.

» Full story

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389