Hit Me While I’m Down: Google Warns on AOL Investment Loss

Google has filed a quarterly report with the SEC that includes information about its 5% stake in AOL. The news is not good for the Time Warner owned internet company, which has already posted a loss of $230 million in the second quarter of 2008. Google said that their stake in AOL may be “impaired,” an accounting term that explains a significant loss stemming from an investment.

Google invested in AOL to stave off a Microsoft advertising partnership, which would have replaced the one AOL had with Google. The question now is, was it worth $1 billion to keep the 3rd place Microsoft with a 10-ish% market share at bay?

And Yahoo should be wondering if their new Google partnership will really be enough to keep the company afloat.

What do you think? Let us know in the comments.

via AP

Related reading

google ads conversion rates by industry
search industry news trends 2018