SEW Experts: Dynamic Keyword Insertion: Friend or Foe?

Search Engine Watch Expert - David SzetelaDynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you’d be surprised how often it’s a bad move.In today’s Profitable PPC column, “Dynamic Keyword Insertion: Friend or Foe?,” David Szetela shows that indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher’s intent or need.

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