Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall. Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for Google, as its new CEO.
“With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. OpenSocial makes it easier than ever for developers to build and distribute their applications across multiple destination sites like Friendster. Developers can spend less of their time on integrating and more of their time on building interesting, useful, fun, and/or compelling features,” said David Jones, vice president of global marketing for Friendster. “Everybody wins – users gain access to new features, developers can introduce their innovations to the massive user bases of social networks, and social networks gain third-party features to continue to drive up user engagement on social networks.”
“We are pleased that Friendster has deployed OpenSocial APIs for the benefit of users and developers alike,” said David Glazer, director of engineering at Google. “Friendster’s launch is another major milestone in the adoption and deployment of OpenSocial throughout the social web and around the world. We’re particularly excited that OpenSocial is helping Friendster bring new social applications to users in Asia, and we look forward to seeing users embrace these apps.”
Related reading
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. And given all the changes in the search landscape, it is more important than ever to understand how your brand’s strategy aligns.
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. In this article, we'll look at three categories in which mobile SEO stands apart, with practical tips to help marketers drive improved performance in each.
How to optimize for user intent in search
User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for it? Here's how to align your SEO strategy with user intent, and some useful tools to help your efforts.
How to tell if your website is due for a redesign
Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt; but how do you know when your website needs an overhaul? Here's how to tell.
