SES San Jose 2008: Top Stories from Day 2

There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008. And that doesn’t include the video interviews from Day 1 which are being posted as we speak. Here are the some of top stories for those of those of you trying to glimpse the highlights — when you really need to be here to get the full impact of the conference.

Is Microsoft’s Vision of Search Enough to Catch Google?
Rob Hof of BusinessWeek writes, “It would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose, Satya Nardella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.

Matt Cutts, Software Engineer Guru, Google, draws a crowd following the Orion Keynote Panel: Technical & Information Giants at SES San Jose 2008 (Photo by Kelsey Jarboe)

Microsoft sees tailored search as way to pierce Google’s armor
Stephen Shankland of CNET reports, “Microsoft believes it’s found a way to gain an edge against Google’s dominant search engine: a deeper understanding of what people are searching for and what’s on Web pages. Specifically, the company believes examining a full sequence of user queries can lead to more useful results. Today, the company only keeps track of the immediately prior search, but often users use search engines to explore subject areas broadly, said Satya Nadella, senior vice president of Microsoft’s search, portal and advertising platform group, at the Search Engine Strategies conference here.”

Search engines under the spotlight this week
Sam Diaz of ZDNet writes, “I’m spending most of this week at the Intel Developer’s Forum but also wanted to give some time to another show happening in the Bay Area this week: Search Engine Strategies, being held at the San Jose Convention Center in Silicon Valley. Monday was one of those unofficial days of the show – a handful of sessions and an opening keynote but no expo yet – so it was hard to gauge the sort of impact the show will have. But based on a few hours of hanging around and popping in and out of sessions, it’s clear that search remains a hot sector with a lot of moving parts.”

Search Is No Longer an Afterthought for Brands
Anna Maria Virzi of The ClickZ Network, reports, “Unlike eight years ago, paid search campaigns are no longer a hard sell. Still, search marketers say they are haven’t reached the equivalent of marketing nirvana — ensuring that search is always part of an integrated campaign. However, search marketers and others speaking at the Search Engine Strategies conference this week in San Jose, CA, pointed to inroads being made.”

SES San Jose: Microsoft dedicated to investment in search
Ellen Keohane of DMNews reports, “Delivering the best results is the key to growing Microsoft’s search marketing business, said Satya Nadella, SVP of Microsoft’s search, portal and advertising group. In his keynote speech this morning at the Search Engine Strategies conference in San Jose, CA, Nadella said that Microsoft has to ‘build a search experience that’s great. We’ve made decent progress but have a long way to go.’”

SES: Thumbnails, Thumbnails, Thumbnails!
Optimizing video content isn’t really much different from optimizing textual content. In fact, as vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines.

Small Business Viral Marketing Tips, SES San Jose 2008
Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”” session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.

5 Things No One Will Tell You About SEM
Sheara Wilensky of Promediacorp is blogging for Search Engine Roundtable. She writes, “Finding keywords, trying different ad copy, testing landing pages, bid managing – blah blah blah. You already know what managing SEM is about. But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of SEM that few understand and even fewer talk about, come to this session, where Omniture and an SEM “dream team” panel will push the conference envelope and make you — yes, even you— all-stars: better, more knowledgeable, and aware of what’s really going on in search.”

SES San Jose Expo Hall Photos
Dana Larson of the TopRank Online Marketing Blog writes, “Today the Expo Hall at SES San Jose opened. Time to collect astronomical amounts of swag and drop your business card to win a free iPhone! The expo hall every year is full of some of the best products and services available for any online marketing team, and this year was absolutely no different.”

SES San Jose Photos – Day 2
Andy Beal of Marketing Pilgrim captures Day 2 of SES San Jose 2008 in photos.

Quote Of Day 2 – SES San Jose 2008
Mel Carson’s Internet Marketing Blog captures the quote of the day from SES San Jose 2008, which is a quotation from Samuel Johnson (1709 – 1784), “The trade of advertising is now so near perfection that it is not easy to propose any improvement.”

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