SEW Experts: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed

Search Engine Watch Expert - Erik QualmanIn the last days of the Olympics, many are taking stock of the unprecedented online coverage. In today’s Brand Equity column, “NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed ,” Erik Qualman explains why NBC left a lot to be desired, and why Google was left in the dust.

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The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
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