SEW Experts: 6 Tips for Aligning Your National, Local SEM Efforts

Search Engine Watch Expert - Gregg StewartWith local search on the rise, it’s important to keep your local campaigns in tune with your national efforts. In today’s Vertical Search column, “6 Tips for Aligning Your National, Local SEM Efforts,” Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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