Recently, CarMax released a new search feature allowing car buyers to search for vehicles by Miles Per Gallon (MPG). Now, they’re releasing data shedding light on that decision.
From the period beginning March 2008 and ending in July, searches for hybrid vehicles increased by 43%. The spike is, of course, driven by high gas prices during that time, and hybrids get great gas mileage.
CarMax is also pointing out that cost alone isn’t a reason to switch to hybrids. It can take years to make up for the extra cost, and thousands of non-hybrid cars in its inventory can get up to 25 to over 30 MPG.
This is such a great example of what a company can do by paying attention to analytics and what consumers are searching for. It also shows the importance of investing in a solid site search.
How does this inspire you to do the same in your search marketing efforts? Give us your ideas in the comments section.