SEW Experts: For Local Search, It’s All About the Online-Offline Gap

Search Engine Watch Expert - Michael BolandThough search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today’s vertical search column, “For Local Search, It’s All About the Online-Offline Gap,” local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search.

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