SES San Jose 2008 was held just a couple of weeks back, but still gives us enough time to find out what topics the top 10 videos on YouTube from the event were about.
Okay, so I only looked at the YouTube videos posted on the SESConferenceExpo’s channel — but that provides an apples to apples comparison. Besides, this is more about the topics discussed at the show than the popularity of the one channel versus another.
So, what are the topics covered in the top 10 videos from SES San Jose 2008?
1. (with 251 views) Avinash’s Long Tail Terms, Bouncy Icebergs, and Analytics
Avinash Kaushik of Google and Bryan Eisenberg of Future Now, Inc., talk about goals, bounce rates, and all sorts of important topics for marketers interested in measuring their campaigns, especially with Google Analytics. Later on in the video, Avinash talks about new features in Google Analytics like the partner program and data visualizations to help marketers understand what works and what doesn’t. He moves on to testing at the end, and plugs Bryan’s new Google Website Optimizer book, Always Be Testing.
2. (with 128 views) Small Business Viral Marketing Tips, SES San Jose 2008
Jennifer Laycock of Search Engine Guide and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “Igniting Viral Campaigns” session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.
3. (with 121 views in 1 week) Mobile Search Lazarus, Mobi Job with Rebecca Lieb
Rebecca Lieb of ClickZ opines that mobile search is back and in a strong way, of course as a result of better smart phones and with what she and others see as the death of mobi. I interview Rebecca on her Death of .mobi panel at SES San Jose 2008 to learn more about the changing mobile search landscape.
4. (with 121 views in 2 weeks) Social Responsibility & SEM for Nonprofits with Jamie Welsh
Jamie Welsh of 10 Percent Solution talks with Byron Gordon of SEO-PR about her organization’s work to certify companies with respect to three categories: philanthropy, as defined through the donation of five percent of pre-tax profits or one percent of sales; volunteerism through individual employees; and green sustainability.
5. (with 80 views) Measuring Web 2.0 with Star Trek & SiteLogic’s Matt Bailey
Matt Bailey of SiteLogic Marketing talks Trekkie lore and web analytics with Jamie O’Donnell of SEO-PR about his SES San Jose 2008 panel on Web 2.0 measurement. Matt’s famous Star Trek/Web Analytics mashup played well at the show as he explained the increasing likelihood of Enterprise ensigns’ chances of survival given various circumstance, including the color of their shirts, shuttlecraft landings, and the captain’s amorous liaisons.
6. (with 78 views) Johanna Wright of Google on Google Universal Search
Johanna Wright of Google talks with me about Google’s Universal Search platform, which integrates various online media in its search results page to offer searchers a wider selection of relevant results. Johanna gives some insight for SEO (search engine optimization) pro’s into how the vertical backends are put together and advocates a thoughtful approach to making information accessible to Google through use of sitemaps and detailed descriptions.
7. (with 76 views) Lee Siegel Punches the Internet
Lee Siegel, author of Against the Machine, talks with Kevin Ryan of Search Engine Strategies and me about why the internet is an abuse — and not a use of the internet for human life. Well, that’s the big-picture idea, at least. Mostly he just beats up on Gawker. No objections here…?
8. (with 63 views) A/B Test Experts Tim Ash and Bryan Eisenberg
Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two A/B testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Tim and Bryan discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Tim also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).
9. (with 57 views) How Much Search is Enough – Kevin Ryan at SES San Jose 2008
Kevin Ryan of Search Engine Strategies (SES) talks with Byron Gordon of SEO-PR at SES San Jose 2008 about his panel on holistic approaches to online marketing, in which he and the other agency panelists investigated what the appropriate mix of search and other online mediums was in properly integrated campaigns. Kevin relays some tips from the speakers regarding how to experiment in order to make the most of your online presence.
10. (with 54 views) Soothware Online Advertising Platform Intro with Tim Ogilvie
Tim Ogilvy of Soothware chats with John Mulligan of SEO-PR about his company, Soothware. Soothware helps advertisers manage their search advertising and display advertising campaigns in one place, tapping into Google and the RightMedia ad Exchange.
There are more videos on the SESConferenceExpo’s channel — and another 20+ videos from SES San Jose 2008 over on the WebProNews Video Blog. And you’ll find even more videos from the event at SEOWebTraffic’s Channel, SocialJulio’s Channel, StepForth’s Channel, HHeitzman’s Channel, SageRock’s Channel, ChrisDaviesCa’s Channel, misiggaes’ Channel, and HudsonHorizon’s Channel.
While you really had to be there to catch all the action, at least now you can get some samples of the what turned out to be the best attended SES of all time. That’s right. There were more people at SES San Jose 2008 than attended SES New York 2008 or SES San Jose 2007 — the next two biggest shows.