SEW Experts: Killer PPC Ads: The Final Word

Search Engine Watch Expert - David SzetelaLast week’s column on PPC fundamentals sparked some feedback. In today’s Profitable PPC column, “Killer PPC Ads: The Final Word,” David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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