Association of National Advertisers Opposes Yahoo-Google Deal

The Association of National Advertisers (ANA) have written a letter to U.S. Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between Yahoo and Google. The deal, which has come under much scrutiny from the US Department of Justice and a U.S. Senate committee, has Yahoo using Google ads in their search results.

Google has said they will proceed with the deal in early October. So far, there has been no action against the deal from the federal government.

Do you agree or disagree with the ANA? Let us know your thoughts in the comments.

via Reuters

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389