According to Abbey Klaassen of Advertising Age, YouTube plans to launch a new feature called HotSpots this week that will allow “video creators to monitor how viewings rise and fall within a video.”
Klaassen writes, “HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is ‘hot,’ and more viewers are watching — because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is ‘cold’ because viewers are leaving the video or skipping to another part of the content.”
Klaassen adds that YouTube plans to unveil another service, called Visible Measures, which measures audience engagement within a video.
I can’t find any additional information about YouTube’s HotSpots or Visible Measures, so it appears that Abbey has a scoop.
In her article, Klaassen also interviews Matt Williams, a senior at State University of New York-Brockport, who makes funny videos and with his friend Andrew Reynold under the YouTube channel name StanleyJenkins. Williams estimates that optimizing videos based on YouTube Insights data has doubled his traffic.
Williams also noted that most of his video traffic was referred from related videos. That’s something that I also highlighted during my presentation at SES San Jose last month.
Li Evans of KeyRelevance interviewed me following the Video Search Engine Optimization (VSEO) session about the importance of related videos — and the benefits of reaching out to influential bloggers to ask them to embed videos in their blogs. Check out Li’s interview below.