SEW Experts: Keep Your Ideas Simple and Increase Conversions

Search Engine Watch Expert - Eric EngeGood ideas are often simple ones, and this rule applies to online marketing as well. In today’s Web analytics and ROI column, “Keep Your Ideas Simple and Increase Conversions,” Eric Enge explains how looking at the implementation of your ideas from a customer’s perspective can help you see if you’ve simplified things enough, or gone too far.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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