SEW Experts: Making the Most of Search Engine Copywriting

Search Engine Watch Expert - Carrie HillWhether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver what you promised. In today’s small business search engine marketing column, “Making the Most of Search Engine Copywriting,” Carrie Hill explains that small business owners must be aware of what their ad copy promises, and how they deliver on those promises.

» Full story

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons