SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness

Search Engine Watch Expert - David SzetelaWhen it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. In today’s search advertising column, “PPC Bidding Strategies: Prudence vs. Aggressiveness,” David Szetela outlines the benefits and drawbacks of each type of strategy.

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