SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness

Search Engine Watch Expert - David SzetelaWhen it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. In today’s search advertising column, “PPC Bidding Strategies: Prudence vs. Aggressiveness,” David Szetela outlines the benefits and drawbacks of each type of strategy.

» Full story

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons