SEW Experts: Common Problems with 404 Error Pages

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonMisconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” In today’s Search Marketing Crossfire column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.

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