SEW Experts: Judging PPC Performance: Focus on Conversions

Search Engine Watch Expert - David SzetelaKnowing how and when to make decisions about your PPC campaign’s keyword and ad performance can make or break your campaign. In today’s Profitable PPC column, “Judging PPC Performance: Focus on Conversions,” David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.

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