SEW Experts: Economic Depression 2.0

Search Engine Watch Expert - Erik QualmanUsing some past economic low times as historical guides, what can the online world expect in the coming months? In today’s building brand equity column, “Economic Depression 2.0,” Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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