Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem more quickly.
“The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics. “It’s affecting the advertising budgets of major brands as they’re forced to spend more money to get the high-quality search traffic that is rightly theirs. We’re helping to change that by giving brands a tool they can use to fight back.”
What do you think of the new feature? Let us know in the comments.
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