Federated Media Revamps Self-Service Ad Platform
Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here’s what to expect with the update:
“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”
Related Reading:
Federated Media Grows Network, Partners with comScore
Federated Media to Broker Ad Deals in Facebook Apps
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