Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget site, ALOT Buttons, for their customers.
The ALOT brand launched in the last quarter of 2007 with the theme “Make the Internet Easy.” ALOT products aggregate proprietary content and third party content across vertically themed toolbars and homepages.
“We believe that growth of the ALOT brand to date is due largely to our vertical product strategy and believe that today’s launch is a natural progression that will enable us to further build on this success,” commented Peter Corrao, President and Chief Executive Officer, MIVA. “With our new personalized products, users can continue to install vertical toolbars and homepages optimized for their specific interests, but can now also personalize their products by adding widgets from our expanding widget library.”
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