On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at ‘The Peach Pit’.”
Hey, I’m not making this up. Go to the YouTube Blog and read it yourself.
Through a deal with CBS, YouTube is now offering “Star Trek,” “MacGyver,” and “Beverly Hills, 90210” to the 91 million viewers in the U.S. who watch 5 billion videos a month (54.8 videos per viewer). Yes, yes, comScore Video Metrix reports there are another 19.7 million viewers in the U.K who watch 1.4 billion videos a month on YouTube.com (72.4 videos per viewer). But, I’m sorry, I can’t find out how many there are in Canada.
Nevertheless, the YouTube Blog says, “These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer.”
Yes, yes, but what does this mean to search engine marketers?
The YouTube Blog adds, “As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads.”
Ah, ha! You knew there was a catch!
Still, in order to make it clear to viewers, YouTube has labeled all full-length videos with a Film Strip symbol so they’ll know what kind of content they’re choosing to watch and what type of ads they might see.
I can’t wait to share this news with Matt Bailey, the founder of SiteLogic. My business partner, Jamie O’Donnell, talked with Matt about Trekkie lore and web analytics at SES San Jose 2008. Matt was the first to analyze “the Red Shirt Phenomenon.” (As any die-hard Trekkie knows, if you are wearing a red shirt and beam down to the planet with Captain Kirk, you’re gonna die.) But, check out the YouTube video below to hear Matt’s analysis for yourself.
By the way, Matt Baily will be teaching one of the Search Engine Marketing Training Workshops at SES Chicago 2008. It’s the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness, which will be held on Friday, Dec. 12, 2008.
To prepare you for Matt’s workshop, here are some basic stats:
The Enterprise had a crew of 430 during its five-year mission (although, the show was only on the air for 3 years). In the 80 episodes that were produced, 59 crewmembers were killed, which represents 13.7% of the crew. So, that’s what Matt uses as the overall “conversion rate.”
Heck, I can’t explain it as well as he does. So, watch the video interview above — read his article over on the ClickTracks site — or prepare to be amazed during his workshop at SES Chicago.