SEW Experts: Reading the Tea Leaves: Interpreting Keyword Reports

Search Engine Watch Expert - David SzetelaOnce enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column, “Reading the Tea Leaves: Interpreting Keyword Reports,” David Szetela shows you what all those numbers mean, and how to make adjustments to improve PPC campaign performance.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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