Yahoo Updates Contextual Advertising Solution

Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It just works better.”

So, what works better? Yahoo says new technology is better at the actual matching of ads to content. As a result, they say they are seeing higher click-through rates. Of course, all of this is still dependent on ads, keywords, and settings chosen.

Are you using Content Match? Have you noticed any improvements? Leave a comment and tell us about it!

Related Reading
Yahoo to Distribute Contextual Ads on PDFs
Yahoo UK Announces New Content Match Products

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons