SEW Experts: Are You Measuring SEO Success Correctly?

Search Engine Watch Expert - Mark JacksonRanking reports are flawed because they depend on everyone seeing the same search results, which just doesn’t happen anymore. SEO success should be measured by the lift in organic search engine traffic. In today’s organic SEO column, “Are You Measuring SEO Success Correctly?,” Mark Jackson explains that to do that, you need to make sure your analytics are set up correctly.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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