SEW Experts: Landing Page Optimization: Guessing vs. Testing

Search Engine Watch Expert - Tim AshEven the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. In today’s By the Numbers column, “Landing Page Optimization: Guessing vs. Testing,” Tim Ash explains that the real experts on the design of your landing pages are your Web site visitors.

» Full story

Related reading

A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons