ChaCha has been selected by Rock the Vote to provide SMS search for the duration of the 2008 elections. Rock the Vote is the effort by MTV to make voting cool among youth.
Users can text questions RTVOTE (788683) on their cell phones and receive nonpartisan answers from “politically-trained ChaCha Guides.” Texters can learn where their polling place is, candidate issues, and whether or not it’s possible to remain nonpartisan in this election anymore.
“As the presidential election continues to heat up, we’ve seen a sizable increase in questions about the election,” said ChaCha Co-Founder and President, Brad Bostic. “ChaCha has rapidly become a popular, trusted resource for young people who want information while on the go. By making credible answers easy to access on virtually any mobile phone, ChaCha and Rock the Vote are providing unprecedented access to the information voters need to make informed choices.”