Search Advertisers: Don’t Miss the Profitable PPC Webcast

What’s the best way to set up a new PPC campaign? How should you structure your ad groups to get double-digit clickthrough rates? Where should you peg your initial budgets and bids?

Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, “Profitable PPC: The Fundamental Secrets,” on October 22, 2008. That’s tomorrow – Wednesday – at 1 p.m. EST.

In this webcast, you will learn how to build and optimize successful PPC campaigns, with an emphasis on solid direct response advertising techniques that lead to maximum conversions and ROI. Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns.

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