SEW Experts: Building a Data-Driven Organization

Search Engine Watch Expert - Eric EngeOrganizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. In today’s Web analytics and ROI column, “Building a Data-Driven Organization,” Eric Enge explains that one important step to take is to become data-driven, by creating an organization where analytics emerge from a centralized structure driven by the top of the organization.

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