SEW Experts: Zappos + Twitter = Innovative Success!

Search Engine Watch Expert - Sage LewisMost companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos’ CEO exposes a deep level of intimacy and behind the scenes information. In today’s link building column, “Zappos + Twitter = Innovative Success!,” Sage Lewis explains that this helps Zappos connect with their audience, and get links as a result.

» Full story

Related reading

top skills PPC paid search SEM 2019
google search algorithm updates 2018
google ads conversion rates by industry
search industry news trends 2018