Click Fraud Declines Slightly in Q2 2008

Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable.

  • The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007.
  • The average click fraud rate of PPC advertisements on search engine content networks was 27.1 percent, down from 27.6% in Q2 2008 and 28.1% in Q3 2007.
  • Traffic from botnets was responsible for 27.6% of all click fraud traffic in Q3 2008, up from 25.2% for Q2 2008.
  • In Q3 2008, the greatest percentage of click fraud originating from countries outside North America came from Russia (4.9%), France (4.8%) and the U.K. (3.5%).

Click Forensics president Tom Cuthbert had this to say about the data:

For the past two quarters the industry average click fraud rates seem to be hovering around the 16 percent level. Gains are being made by advertisers taking more action to proactively filter out fraud before it affects online campaigns. However, the growth in click fraud traffic from botnets continues to rise and it should be one of the top areas advertisers and the industry should monitor closely.

Related Reading:
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Lycos Partners with Click Forensics to Improve PPC Quality
Google, Yahoo Launch Click Fraud Resource Centers

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