SEW Experts: The Future of Online Ads: Location, Location, Location

Search Engine Watch Expert - Michael BolandLocation awareness — the concept that a device knows exactly where it is — is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. In today’s vertical search column, "The Future of Online Ads: Location, Location, Location," local search expert Michael Boland discusses this trend, and outlines the next steps for national advertisers and ad networks: to serve ads that are actually useful and actionable for local users.

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