AdWords API Gets an Update and Extra Quota

Google’s AdWords API team has released version 13 of the open source tool. The update includes the following:

  • New geotargeting options
  • Active campaign and ad group retrieval
  • Campaign budget suggestions
  • Quality-based bid and quality score support
  • Mobile Image Ad support
  • Easier MCC account hierarchy retrieval
  • MCC Alerts support
  • Search volume data returned in KeywordToolService
  • Minimum bids no longer supported

For more on the updates, read the release notes:

AdWords API advertisers will also receive 20% more API units from now through January 15, 2009. Here’s how it works:

  • All developers can purchase API units at the rate of 1200/$0.25, up from 1000/$0.25, from now through January 15th, 2009.
  • Advertisers who are eligible for free API units will receive credit at the rate 300/$ of AdWords spend, up from 250/$ of AdWords spend. They will be credited the holiday bonus based on their spend in previous months.

Related Reading:
AdWords API Gets Local Database Sync Update
Conversion Optimizer Now Supported by Adwords Editor and API
Google Adds Pricing Model To Google AdWords API: Opens Commercial Use

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