SEW Experts: Maintaining Your Company’s Image in the SERPs

Search Engine Watch Expert - Aaron ShearIs your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? In today’s enterprise search marketing column, “Maintaining Your Company’s Image in the SERPs,” Aaron Shear explains that building alternative media types, and linking to compelling content about your company on other sites, can often clear up the majority of the unwanted press by moving it down through the rankings.

» Full story

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons