SEW Experts: Suing Google over Yahoo

Search Engine Watch Expert - Kevin RyanYahoo’s last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we’re a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. In today’s Searching for Meaning column, “Suing Google over Yahoo,” Kevin Ryan explains why the drama is far from over.

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