Earnings are in for MySpace (owned by NewsCorp), interCLICK, and Answers Corporation. The three advertising revenue-based companies had mixed results.
NewsCorp reported that Fox Interactive Media, of which MySpace is the primary web property, saw a 17% gain. However, that’s still a 57% drop from the previous quarter. NewsCorp president Rupert Murdoch isn’t confident about the future of online advertising and expects to see a decline in revenues for the company as a whole going forward.
interCLICK’s ability to hang onto their client roster is the reason why they posted a 23.2% increase in revenues. They also saw a drop in their operating losses. They’re projecting 60% growth in 2009, which seems a bit ambitious considering the economy at large.
Answers Corp., which owns WikiAnswers.com and Answers.com, saw a revenue increase of 19% quarter-over-quarter and 61% year-over-year. However, their net losses are increasing.
Overall, it looks like these companies are hanging on, but the future looks to be in a range from uncertain to bleak.
Related reading
17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17 answers.
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search traffic?" The trends since.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
