SEW Experts: Universal Search: The (War) Elephant in the Room

Search Engine Watch Expert - William FlaizWhen the ancient Romans tried to defend themselves from Hannibal’s war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. In today’s SEM agency issues column, “Universal Search: The (War) Elephant in the Room,” William Flaiz compares universal search to the war elephants, and notes that search marketers must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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