SEW Experts: Selling SEO During an Economic Downturn

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonIn a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you’re missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren’t pushing for investment in organic search. In today’s Search Marketing Crossfire column, “Selling SEO During an Economic Downturn,” Chris Boggs and Frank Watson share some tips on selling the benefits of SEO.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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