IndustrySEW Experts: Keyword Discovery 101, Part 1

SEW Experts: Keyword Discovery 101, Part 1

Search Engine Watch Expert - Ron JonesDeveloping proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. In today’s SEM 101 column, “Keyword Discovery 101, Part 1,” Ron Jones begins to outline a sound keyword strategy.

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