SEW Experts: Universal Search Should Be a Plus

Search Engine Watch Expert - William FlaizVariety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? In today’s SEM agency issues column, “Universal Search Should Be a Plus,” William Flaiz reminds us that as new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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