10 Top Stories and Videos from SES Chicago 2008 on Day 4

You don’t need to read most of the 10 top stories from Day 4 of SES Chicago 2008. You can watch them. In fact, one of the photos that I hope someone took the week was the battery of online video crews interviewing speakers between sessions.

The rest of the coverage from the only major Search Marketing Conference and Expo in the Midwest was provided by online journalists and bloggers. In fact, the “dog that didn’t bark” at Search Engine Strategies was the print media. Perhaps it was just a coincidence, but the Chicago Tribune filed for bankruptcy this week. And earlier this month, PC Magazine decided to go “all digital.”

I don’t know about you, but I think I saw the future of journalism this past week – and it was already “all digital.”

Personalizing Video Analytics for Campaign Success – Interview with Omniture’s CEO Josh James
ReelSEO’s Contributing Reporter Erika Blackwell interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture. Erika spoke with Josh after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of “Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be tracked?

SES Chicago: Profitable Opportunities for CPG Marketers
Abby Johnson of the WebProNews Video Blog interviewed Eli Goodman, Search Evangelist for ComScore, who says 73% of searchers are now becoming more specific with their search queries and are looking for information and help. She adds, “Although these observations strengthen a paid strategy, comScore is seeing a shift in traffic to social media enhancers such as Yahoo! Answers, Google Blogger, and About.com.

Paid Links: A Black Hat/White Hat Discussion
Kevin Newcomb of Search Engine Watch writes, “Those expecting a knock-down, drag-out brawl at the ‘Black Hat/White Hat’ session at SES Chicago may have left a bit disappointed. It looked like the sparks could fly, with Dave Naylor, director of search marketing at Bronco, and Todd Friesen, VP of search at Position Technologies there representing the black hat side, and Eric Enge, president of Stone Temple Consulting and Doug Heil, owner of ihelpyou there defending the white hat side. But, as Friesen so eloquently said, ‘As it turns out, Doug’s actually a nice guy.’”

Gary Stein on Battle of the Browsers
I interviewed Gary Stein, the Director of Strategy at Ammo Marketing, who elaborates on search engine data analysis after the heated SES Chicago Orion Panel “Battle of the Browsers- Personalization or Privacy.”

SES Chicago: SEO Through Blogs and Feeds
Lee Odden of the Online Marketing Blog writes, “Yesterday I presented at SES Chicago in a session on SEO Through Blogs and Feeds with Stephan Spencer and Sally Falkow. I went first and presented the slideshow embedded below, a presentation in two parts:
1. Why blogs created solely for SEO purposes will inevitably fail.
2. Tips on how to create a successfully optimized company blog that will last.”

Lawrence Lessig at SES Chicago 2008
Sage Lewis of SageRock.com talks about Lawrence Lessig, a professor of law at Stanford Law School and founder of its Center for Internet and Society. Lessig, who was the opening keynote speaker at SES Chicago, is also a founding board member of Creative Commons. According to Sage, Lessig “sheds some really provocative insight into the world of copywrite and how it is negatively affecting today’s culture.”

Blogging To Build Buzz About Your Business
Mike Sachoff of WebProNews writes, “While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online? The SES session ‘Blogging For Business’ has the answers.”

SES Chicago 2008: Sally Falkow and Shari Thurow
Sally Falkow of ExpansionPlus and Shari Thurow of Omni Marketing Interactive discuss content syndication, link development, and news search optimization at the 2008 Search Engine Strategies Conference and Expo in Chicago.

YouTube’s Guitar Hero
Anna Maria Virzi of ClickZ writes, “As a marketer, what YouTube video do you wish you had dreamed up? I posed that question to participants of the SES Chicago panel, ‘The Next Wave for Online Video,’ which I moderated yesterday. Gregory Markel, founder/president, Infuse Creative, pointed to this one featuring JerryC, which has 55 million page views and counting. It’s snagged the number-two spot on Google’s search engine results page for the search term ‘guitar,’ appearing higher than Gibson, Fender, and Guitar Hero.”

Jordan Kasteler: PocketCam Interview at SES
Manny Rivas of the aimClear Blog writes, “Yesterday at SES Chicago 2008 I met up with Jordan Kasteler a.k.a Utah SEO Pro. Not one to miss a cool opportunity, I whipped out my pocketCam to ask him a few questions. At age 26, Jordan has made quite a name in the search community and consistently contributes valuable content and thought-leadership that can’t be overlooked.”

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