SEW Experts: Search Ad Quality Score 101, Part 1

Search Engine Watch Expert - Ron JonesIt’s been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad’s landing page into account. In today’s SEM 101 column, “Search Ad Quality Score 101, Part 1,” Ron Jones takes a closer look at what affects the quality score.

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