AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google’s first page advertisers grew by 58%, and Live Search grew by 42.3%. Yahoo only grew by 8.8%.
More interesting tidbits from Q4:
- A combined Microsoft/Yahoo! entity would increase large advertiser counts on the Live Search network by 157 percent, making a strong case for Microsoft acquiring Yahoo!
- Microsoft continued to close the gap in advertiser share with Yahoo: In Q3, Yahoo! led by 17.6 percent, but this lead has narrowed to 3.0 percent at the end of Q4
“Ad coverage on the search engines continues to provide a reliable indicator of advertising activity and is the focus of increased industry chatter,” said AdGooroo Founder and Chief Gooroo Rich Stokes in the new report. “The Q4 report shows that we measured large increases in ad coverage on Google. Microsoft ad coverage fell, on the other hand, likely indicative of their continuing focus on ad quality control and holistic search. Yahoo! showed little change in ad coverage from other 2008 reports.”